diff --git a/pkg/AppxManifest.xml b/pkg/AppxManifest.xml
index 8ac2b93..06d020f 100644
--- a/pkg/AppxManifest.xml
+++ b/pkg/AppxManifest.xml
@@ -16,10 +16,13 @@
          xmlns:rescap="http://schemas.microsoft.com/appx/manifest/foundation/windows10/restrictedcapabilities"
          IgnorableNamespaces="uap uap3 uap10 rescap">
 
+  <!-- Bump Version on any Assets/resources.pri change: the shell's MrtCache
+       is keyed by package full name and serves stale (even failed) icon
+       lookups for a re-registered same-version package. -->
   <Identity Name="VWE.vRIO"
             ProcessorArchitecture="neutral"
             Publisher="CN=VWE"
-            Version="1.0.0.0" />
+            Version="1.0.0.1" />
 
   <Properties>
     <DisplayName>vRIO</DisplayName>
diff --git a/pkg/Make-Assets.ps1 b/pkg/Make-Assets.ps1
new file mode 100644
index 0000000..81e3ed3
--- /dev/null
+++ b/pkg/Make-Assets.ps1
@@ -0,0 +1,62 @@
+<#
+.SYNOPSIS
+Regenerates pkg\Assets\*.png from src\VRio.App\vwe.ico and rebuilds
+resources.pri — run after changing the icon artwork.
+
+The shell resolves the manifest's Square44x44Logo through the package
+resource index; without resources.pri every icon lookup fails and the
+Start menu / taskbar show a generic icon. After regenerating, bump the
+Version in AppxManifest.xml (the shell's MrtCache is keyed by package
+full name and serves stale lookups otherwise) and re-register with
+Register-vRIO.ps1.
+
+.PARAMETER MakePri
+Path to makepri.exe. Auto-detected from the Windows SDK if installed;
+otherwise extract it from the Microsoft.Windows.SDK.BuildTools NuGet
+package (it is a zip: bin\<ver>\x64\makepri.exe).
+#>
+param([string]$MakePri)
+
+$ErrorActionPreference = 'Stop'
+Add-Type -AssemblyName System.Drawing
+
+if (-not $MakePri) {
+    $MakePri = Get-ChildItem 'C:\Program Files (x86)\Windows Kits\10\bin' -Recurse -Filter makepri.exe -ErrorAction SilentlyContinue |
+        Where-Object FullName -like '*\x64\*' | Select-Object -First 1 -ExpandProperty FullName
+    if (-not $MakePri) {
+        throw 'makepri.exe not found — install the Windows SDK or pass -MakePri (see help).'
+    }
+}
+
+$assets = Join-Path $PSScriptRoot 'Assets'
+$ico = New-Object System.Drawing.Icon((Join-Path $PSScriptRoot '..\src\VRio.App\vwe.ico'), 32, 32)
+$src = $ico.ToBitmap()
+
+function Save-Png([int]$canvas, [int]$content, [string]$name) {
+    $bmp = New-Object System.Drawing.Bitmap($canvas, $canvas)
+    $g = [System.Drawing.Graphics]::FromImage($bmp)
+    $g.InterpolationMode = [System.Drawing.Drawing2D.InterpolationMode]::HighQualityBicubic
+    $g.PixelOffsetMode = [System.Drawing.Drawing2D.PixelOffsetMode]::HighQuality
+    $off = [int](($canvas - $content) / 2)
+    $g.DrawImage($src, $off, $off, $content, $content)
+    $g.Dispose()
+    $bmp.Save((Join-Path $assets $name), [System.Drawing.Imaging.ImageFormat]::Png)
+    $bmp.Dispose()
+    Write-Host "  $name"
+}
+
+Save-Png 44 44 'logo44.png'
+Save-Png 150 96 'logo150.png'   # medium tile: 3x upscale centered, crisper than full-bleed
+foreach ($ts in 16, 24, 32, 48) {
+    # targetsize / altform-unplated variants are found by naming convention;
+    # unplated is what the Win11 taskbar prefers.
+    Save-Png $ts $ts "logo44.targetsize-$ts.png"
+    Save-Png $ts $ts "logo44.targetsize-${ts}_altform-unplated.png"
+}
+$src.Dispose(); $ico.Dispose()
+
+$cf = Join-Path $env:TEMP 'vrio-priconfig.xml'
+& $MakePri createconfig /cf $cf /dq en-US /o | Out-Null
+& $MakePri new /pr $PSScriptRoot /cf $cf /mn (Join-Path $PSScriptRoot 'AppxManifest.xml') /of (Join-Path $PSScriptRoot 'resources.pri') /o | Out-Null
+Remove-Item $cf
+Write-Host 'resources.pri rebuilt. Now bump Version in AppxManifest.xml and re-register.'
diff --git a/pkg/Register-vRIO.ps1 b/pkg/Register-vRIO.ps1
index cc62adb..780b6d1 100644
--- a/pkg/Register-vRIO.ps1
+++ b/pkg/Register-vRIO.ps1
@@ -39,6 +39,13 @@ $exe = Join-Path $ExePath 'VRio.App.exe'
 if (-not (Test-Path $exe)) { throw "VRio.App.exe not found in '$ExePath'" }
 $manifest = Join-Path $PSScriptRoot 'AppxManifest.xml'
 
+# With AllowExternalContent the shell resolves the manifest's logo assets
+# against the EXTERNAL location, not the manifest's folder — the Start/taskbar
+# icon only shows if Assets\ and resources.pri sit next to the exe.
+$assetDir = New-Item -ItemType Directory -Force (Join-Path $ExePath 'Assets')
+Copy-Item (Join-Path $PSScriptRoot 'Assets\*') $assetDir -Force
+Copy-Item (Join-Path $PSScriptRoot 'resources.pri') $ExePath -Force
+
 Add-AppxPackage -Register $manifest -ExternalLocation (Resolve-Path $ExePath).Path
 $family = (Get-AppxPackage -Name $packageName).PackageFamilyName
 Write-Host "Registered $packageName with external location '$ExePath'."
diff --git a/pkg/resources.pri b/pkg/resources.pri
new file mode 100644
index 0000000..be18d34
Binary files /dev/null and b/pkg/resources.pri differ